Cheryl Benton created The Three Tomatoes e-newsletter to share information with a few women friends who weren’t kids any more. After 30 years living and breathing the New York City advertising business, Cheryl stepped away and started her own marketing firm, 747 Marketing. She realized that most marketing in NYC is directed at 20-somethings and size zeros. That leaves a lot of us out!
Feeling ignored and invisible, she wanted to speak to women like herself. What started as a little hobby acquired a life of its own and became an empowering force for women. TheThreeTomatoes.com is now a go-to lifestyle guide with events, contests and wonderful, practical information and lots of advertisements targeting chic, successful women. The site’s e-newsletter has thousands of friends. It’s lighthearted and fun to read, and whether or not you’re in New York, you’ll love this website.
Listen to Cheryl’s insightful views about how marketers are missing the mark in speaking to women and even more important, how to become a tomato yourself.
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