Media maven Elisa Parker travels the world to connect people through their stories. Founder and host of the radio show, See Jane Do, she is a dedicated activist for women, social justice and the environment, which is why she became a Take the Lead Ambassador almost two years ago and co-launched the initiative, 50 Women Can Change the World in Media and Entertainment with fellow Ambassador Tabby Biddle. Elisa says that 50 Women Can is a game changer, as media creates how women and girls see themselves in our culture. To write a new history for women’s leadership, the storytellers have to be women, telling stories to empower women and show them how they can use their intrinsic power.
Elisa’s own story about redefining power came when she left her high-paying job and had to become reliant on her husband’s income. She suddenly had to re-evaluate her value and self-worth. As a result, when she created See Jane Do, she sought to share stories to help women identify their own self-worth without regard to position and income and base their leadership potential on more intrinsic qualities. Now, she says we’re at a paradigm shift and are redefining the essence of power: power can be love, relationships and shared resources. Women increase their power when they come together and support one another to work toward the same goal. It’s about power with and power to, not about power over.
That is the momentum behind 50 Women Can Change the World in Media and Entertainment. As a Take the Lead Initiative, 50 Women follows a format where 50 women are nominated to be THE women in their field that can change the world to help achieve gender parity by 2025 (the mission of Take the Lead). Dr. Nancy put the support of WomenConnect4Good, Inc. behind the Media and Entertainment initiative to help transform the way women and girls see themselves. Until the stories about women are told by women, we remain stuck in the patriarchal system that holds women back.
The Progress of 50 Women Can
Elisa is very excited about the progress and the way this initiative works. The 50 women are just now being notified if they were selected, and Elisa credits the advisory committee with helping to produce an incredible cross section of women. Specifically, they wanted to choose from those women who have the most influence in shaping the story, which includes being able to develop, support and fund the content. In other words, they wanted to bring together women who are really making the decisions for female-led and female-centered content. Representatives ranged from executives representing most of the major networks, to women who have their own production studios, who are producers, directors, writers, cinematographers, and so on. The group is diverse, and ranges throughout ages, abilities and races. In the end, there were at least 40% women of color, as opposed to the 12% that represents the industry at large.
The selection process is only the beginning. The goal is for these 50 women to put their expertise in one place and use it to change the dynamics of the stories that show women what they can be. In this interview, Dr. Nancy talked about “Hidden Figures” and what it meant to budding girl-scientists. In fact, there were many women’s voices speaking out this year in the kind of unison that gets things done.
With the #Metoo movement, Elisa said that she feels like they are embracing the controversy at this very moment. However, she also stressed that they need their “man fans,” and count among their partners male advocates that are helping as well. As they move forward into their next phase, they will fine tune the program. The 50 women will most likely break out in smaller groups to co-create something together. What they will do will ultimately be determined by them.
Stay tuned for announcement of the winners and more about the progress. Listen to this interview for more inside stories about how Elisa and Gloria met, and how Tabby Biddle and Elisa came to launch 50 Women. Check out the interviews and other posts on See Jane Do, and more. These are exciting times, and Elisa and Dr. Nancy both urge you to participate. Women can do anything together.