After a successful 30-year career in sales and writing numerous books on gender differences in business, Judy Hoberman has found her true purpose and has focused on her newest goal, “to help one woman a day.” When she announced this goal to different groups of women, she was always surprised when a woman in the audience would raise her hand and ask, “Can I be the woman you help today?”
This is why Judy has expanded her reach in two ways: she wrote her new book, Walking on the Glass Floor: Seven Essential Qualities of Women Who Lead, and launched her new foundation at the same time. Judy knew that her purpose was to give women the tools they need to succeed in their careers, provide for their families, and have time to do what they truly desire. She already did this through the business she founded, Selling In A SKIRT, which is an acronym for:
- Standing Out
- Keys to Success
- Inspiring Others
- Results Oriented
- Time Management
- All while having Fun!!
Women Who Are Mentored Become Amazing Role Models for Other Women.
Walking on the Glass Floor is different than anything Judy has ever done. She began with the idea that if you have cracked through the glass ceiling, you are now walking on the glass floor. If you’re there, you have a responsibility to help other women get there too. Her purpose turned the corner of feminine leadership, to help women realize that we are phenomenal leaders and many of the skills that we don’t think of as being leadership skills are in fact the best tools for effective leadership.
Growing up and being told that she couldn’t do certain things because she was a girl created an obstacle for Judy that she felt she must overcome. In the process, she discovered her gifts, one being the way that she coped with being told that she couldn’t do something. It fueled her fire and she became all she wanted to become and in turn, was determined to help others do the same.
Create Relationships Before You Need Them.
Although her career was in sales, Judy doesn’t think of what she did as selling. She saw it as a form of communication and creating relationships. She helped people and worked with them to achieve what they needed. She advises her clients now to make relationships. It doesn’t matter who you are speaking to, there is always an opportunity for a wonderful relationship.
Help Another Woman Today
This conversation is full of helpful information for women leaders. Judy comments on women’s lack of self confidence. Even women who are at the top of their field have told her that the most difficult thing for them is having the courage to show their self-confidence. Dr. Nancy adds that it’s also fear of failure that holds many women back and comments on how much she likes Judy’s chapter on taking risks. Judy says she knows how important this information is for women and that is why she formed the foundation, to get the book into the hands of the women who need it and to help women in more ways than she could otherwise. The mission is to support women and women’s initiatives through writing, workshops and publications.
Underneath it all is Judy’s desire to help women know what incredible leadership skills they already possess. It only requires a shift of perspective to see how passion, a sense of purpose, a talent for creating relationships and working in collaboration can be essential tools in the hands and heart of a gifted leader. Check out Judy’s website, Sellinginaskirt.com, for more information and listen to this conversation for more of Judy’s personal story and why she and Dr. Nancy say we desperately need more women leaders.