The Sheconomy Campaign starts by asking, “What if women had been equal partners in the economy for the last 100 years?” That question was fed into a proprietary AI model along with the data required to assess the outcomes of this alternate reality. The projected headlines are startling. Teachers make more than lawyers. The gender gap closed in 1965. Cervical cancer was eradicated in the 1980s. Parents haven’t paid for childcare in generations. Kids never had to practice an active shooter drill. Maternal mortality reached record lows thanks to women-funded research and innovations.”
While we can’t go back 100 years to create this alternative reality, we can take steps to create it today. Women and men have an opportunity to put their money where it matters and invest in alignment with their values. The Sheconomy is a 100-day activation challenge with the goal of building on the launch momentum through simple actions that can be taken each week. These actions come from individuals and firms working in the financial industry to help women take more control of their money in ways that matter to them while growing their wealth. Over 200 are already on board, and more are joining every day.
To get started, it helps to look at some real-world facts. Women-owned startups receive only 2% of venture capital; only 28% of investors are women; only one in four C-suite positions is held by a woman. In addition, women too often turn financial decisions over to men who invest in ways that do not reflect women’s values. On the flip side, by 2030, women’s wealth is projected to double. McKinsey & Company tracks the progression, “In the United States, total assets controlled by women rose from about $10 trillion in 2018 to about $18 trillion in 2023, expanding from 31 percent to 34 percent of US Assets Under Management. Female-controlled assets are now projected to nearly double to $34 trillion, representing about 38 percent of total US assets, by 2030.”
Women do invest differently; they spend differently, too. A dollar goes further in the hands of a woman. Concern for family well-being, their children’s safety and future, and living in a supportive and sustainable community also remain top priorities. In her book, Activate Your Money: Invest to Grow Your Wealth and Build a Better World, Janine Firpo writes about her own heroic journey of leaving a lucrative profession to align her work and her finances with her values. She says that when “you put your money where your heart is,” learning about finances actually becomes fun and even joyful. She embarked on values-aligned investing when it was only possible for people with great wealth, but she refused to believe it wasn’t available to everyone and found ways to put all her money to work doing good in the world, supporting social justice, and making the world a better place.
Along with the book, Firpo also co-founded Invest for Better, an investment community designed by women for women. Most women want to make a difference—for their families, communities, and the future. But without realizing it, women’s investments often fund industries we’d never choose – like fossil fuels, private prisons, weapons manufacturing. Firmly believing that the future of finance is values-driven, inclusive, and ours to shape, Invest for Better offers courses, small group circles to talk and learn about finance, and a nationwide community of women growing impact wealth together.
When discussing how different the world would be with more women investors, Firpo said, “It’s not a surprise that when money has been in the hands of men all these years issues like women’s health care have been underfinanced. Women have different sets of values and priorities. If we were equal partners, I don’t think we’d be standing reading labels in the grocery store to figure out if there are pesticides in our food. We would also not be facing the reality of worrying if our kids are going to be coming home from school.”
The heart of the Sheconomy campaign is an inspirational video where visionaries, celebrities, and real people step into an alternative history. Everything about Sheconomy is designed to inspire women to step into their financial power and take action. Influencers and celebrities are signing up to help out. The real action, however, begins in early 2026 when everyone will be invited to take part. You can share social media content, purchase merchandise, record a 30 to 60-second video about why you think the Sheconomy is important and share it with your community. You can also take action, record your results, and share your personal recommendations, money moves, and actions women can take to rewrite the story of the economy. Part of the campaign will fall on International Women’s Day (March 8), and momentum will build and continue to run through the 100-Day period.
You can engage with the campaign now by joining the 100-Day Challenge at sheconomy.ai or by following @oursheconomy on your favorite social media channel.
For more information, watch Dr. Nancy’s conversation with Janine Firpo, where she shares her personal story and her hopes for the possibilities for social impact created by financially confident women investors.