Aurora Winter’s passion is to help women and men become great thought leaders by harnessing their experience and talents to make a difference in the world. As a life-long learner, Aurora chose to turn her profound grief over the loss of her husband into “post-traumatic growth” instead of post-traumatic stress. She wrote the book From Heartbreak to Happiness and started the Grief Coach Academy, coaching people to deal with grief in their own lives and help others. Sharing her story and providing people the tools they need to make a right turn instead of making a misstep or getting stuck is at the core of her life work as a coach, speaker and author. Now she is taking a giant leap forward to help people launch the great thought leader within and learn to communicate their messages powerfully and effectively.
What Makes a Great Leader
The secret to a great leader is to find and pursue their “Massively Transformative Purpose.” Aurora says that when someone truly understands their unique gifts and talents, and how they’d like to serve and contribute to change the world, it ignites a fire in them to achieve that purpose. Their attention is turned away from themselves and self-doubt, and directed toward their purpose, people and actions necessary to achieve it. Aurora says that the only thing missing is the skill to speak up powerfully and effectively. She says, “Obviously leaders need followers and what creates followers is a clear message. People want to be part of a vision of something bigger than themselves.” Leaders only have to communicate it powerfully and concisely.
The mistake a lot of people make is to wing it when it comes to communication. Aurora uses her skill at storytelling (learned through writing and producing TV), and neuroscience (learned through her MBA) to teach and augment the messages of her clients for whatever purpose: writing books, public speaking, TED Talks, interviews, and marketing promotions. The focus is driven by meaning, not money. And when service is at the heart of the intention, Aurora says the money always follows.
Launching Thought Leaders
Aurora says that she is really passionate about helping women claim their power. It’s about the phoenix rising from the ashes. When people get stuck in their life situation, they often become blind to the gold in their history. Aurora says that people’s stories are like snowflakes. No two are alike and everyone has something unique to offer. That’s why she wrote her new book, Thought Leader Launch: 7 Ways to Make 7 Figures with Your Million-Dollar Message, to launch a new generation of leaders by showing how matching principles with strategic action has propelled people into becoming the most memorable leaders we’ve ever known. Her examples are Winston Churchill, who as we know, changed history; Arianna Huffington, and Sir Richard Branson, to name a few. The trick is to let people help you get your message out. Arianna Huffington says she never would have been able to write 15 books without good writers and editors to help in the process.
Find Out How to Win $500
Listen to this interview to find out why Aurora says we need women leaders more than ever before, and for more wisdom about how to become a great leader. Be sure to get Aurora’s new book, which is free at this link for a short time or $19.95 on Amazon. Check out her programs through the Grief Coach Academy and her new training coming up to launch thought leaders in September. Finally listen to learn how you can win $500 by connecting with Aurora. Check out her website for more wisdom and insight into how to turn your message into your own lasting thought leader legacy and contribution to the world.