When In This Together: How Successful Women Support Each Other in Work and Life was published, we realized that the support, messages, and strategies in the book could be used in a number of ways. What if we all took the time to smile and greet another woman, say “good job” to a fellow employee, or stick our necks out to sponsor someone or recommend her for a promotion? How could that show of support change someone’s life?
Fast forward to March 2020– when everything went sideways, and the world shut down. A women’s empowerment initiative, Lift Women Up, was built and ready to run in conjunction with a documentary to air on PBS about Dr. Nancy’s work. Like the rest of the world, we quickly realized that we had to pivot fast, and amid unprecedented change, an ah-ha moment happened. We could integrate the messages from In This Together and shift the campaign’s focus to respond to the millions of women who found their lives upended. Rather than the videos and community actions we had planned, we shifted to offering tools: special free downloads, blog posts, podcasts, and action items to help women navigate extraordinary circumstances. We urged women to prioritize and define what “normal” should look like; we listened and then provided information to help them – and it wasn’t all business; it was personal.
For five years, Lift Women Up has continued to grow, sharing free actionable tips while evolving into a community, amplifying voices, and giving women the tools they need to build thriving, stronger relationships and personal well-being. Since its launch in 2020, it has become a powerful mission rooted in bold, consistent action to lift ourselves and one another. Lift Women Up has moved beyond inspiration to accelerated momentum, setting clear goals and creating real, lasting change. And we’re just getting started.
In 2025, Lift Women Up shares the stage with our newest initiative, Did You Know? In a recent podcast interview, National Women’s History Museum President and CEO, Frédérique Irwin expressed her amazement that people didn’t know the ERA hadn’t been published and said, “People don’t even realize that women don’t have equal rights in this country. In fact, I ran a Harris survey in September across the country. I had one question. I said, how many years away do you think women are from gender equality? You know the answer? 54% of our respondents said women are already equal to men.” If people don’t know there is a problem, no one will work to fix it. Her message resonated with our own frustrations with “truth” in the recent presidential campaign and election, and in another ah-ha moment, Did You Know? was born.
Knowledge is power, and the truth can change everything. With Did You Know?, we give you facts to fuel your actions. First, it will help you brush aside the myths, misconceptions, misinformation, and outright lies populating the media today. As Gloria Steinem said, “The truth will set you free, but first it will piss you off.”
It’s time to set the record straight. The quick, impactful insights and actionable steps from Did You Know? will give you the tools you need to start conversations and drive change by learning, sharing, and taking action. With each fact and each truth shared, we take one step closer to equality.
Two movements with one mission—uplift women—change cultural perspectives based on facts, not fiction, to recognize how women have directed the course of history from out front. Women have disbelieved their power along with everyone else for too long. Women’s leadership has been hidden behind the men who tell the stories. It’s time for women to tell their stories and achieve recognition for their accomplishments in the past, present, and future. Women have been leading for generations. The time has come to talk about it, lift them out of the shadows, and tell their stories.
Get the facts from Did You Know? and the tools to Lift Women Up; then get busy sharing, tell your own story, unveil misinformation, and start making change for yourself and others. That’s our challenge for 2025. Make this your year of action. As Dr. Nancy says, “The question isn’t if you can make a difference. It’s, will you?”