When it comes to women, no two are the same, yet for decades advertisers have approached women with a one-size-fits-all approach. What women need and want is as varied as women themselves. Trying to take a cookie cutter approach, or painting women in an unrealistic light doesn’t work anymore. It looks like advertising executives are […]
Businesses Are Changing The Way They Market To Women Read More »
Fear of not being liked is the primary reason women give for not becoming leaders. But Dr. Lois Frankel says that women are confused. Women make phenomenal leaders; they just don’t call themselves leaders. As President of Corporate Coaching International, Lois writes bestselling books, speaks to international groups and convinces women how to overcome obstacles
Empowered Women Make Likable Leaders Read More »
Bestselling author Lisa Mininni, says that women become empowered when they pay attention to the hard-wiring that makes them unique. Lisa had to face a near-death event to wake her up to her own unique talents and accept the direction that sent her to ultimate success in business and in life. Lisa’s experience in navigating
Women Empowered by Tapping into Unique Self Read More »
On September 20, 2014, UN Women Goodwill Ambassador Emma Watson gave an impassioned, empowering speech at the United Nations about the need for men to take up the fight for gender equality. Launched as the HeForShe campaign, Watson called on men to get involved in the fight for gender equality and asked them to commit
Emma Watson Is Right – We Need Men To Fight for Gender Equality Read More »
Dr. Birute Regine says that using feminine leadership skills is a key to empowering women. In a male-dominated culture, being independent, autonomous and decisive is over-valued at the expense of nurturing, caring and maintaining strong, interdependent relationships with others. However, both are essential to powerful leadership and crucial for long-term success in business and in
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A young woman is using performance art to call attention to the crime of rape on college campuses. Nearly one in five women have been raped at some time in their adult lives, according to The Centers for Disease Control (CDC). Of those women 37.4% were first assaulted between the ages of 18-24. The CDC
Emma Sulkowicz Protests Rape on Columbia Campus Read More »
Talking about something you saw on Facebook has almost become a social norm. Whether it’s your high school locker partner’s first grandchild, or you daughter’s third grade BFF’s wedding, social media has transformed the way we communicate with the larger world. Facebook is a great way to keep up with one another and Twitter is
The Downside Of Social Media For Women And Girls Read More »
Studies show that men are doing more housework, taking an active role with childcare, are more compassionate, and some are even joining women in the fight for equality. We still have a ways to go, however, because sexism is alive and well and blocking women from reaching pay equality, job equality, and often denying women full industry access.
Working To Change The Conversation To Women’s Empowerment Read More »
When New York City marketing professional Cheryl Benton started feeling ignored by mass marketing, she put her foot down. Then she started a little hobby to empower women who were feeling as invisible as she was. TheThreeTomatoes.com started as a newsletter for 60 of Cheryl’s midlife women-friends and contained subjects they talked about: where to
Women Gain Empowerment by Supporting Other Women Read More »
Women’s empowerment is my mission, and that’s why I’m always on the lookout for ideas that will help us succeed at work, at home, and in our communities. Women Feel Like They’re Falling Short A recent article in FastCompany points out how women have greater opportunities than ever before, but are feeling stressed out, anxious, and
How To Lean In Without Burning Out Read More »