86% of the purchasing power in the U.S. is in the pockets of women!
Two weeks ago MissRepresentation launched a campaign to get our help in calling out sexist and degrading advertisements and products during this holiday shopping season.
Use hashtag #NotBuyingIt on Twitter, Facebook, and e-mail
With the hashtag #NotBuyingIt on Twitter, Facebook, and through e-mail, thousands of people have been tracking the way women and girls are constantly misrepresented on billboards, in commercials, in magazines, and in stores.
- Alex: if your product was any good, you wouldn’t need #sexism to sell it. #NotBuyingIt
- Mary Lu: The Real Housewives of (fill in the blank). We are #NotBuyingIt @RepresentPledge
- Cullie P: One company that never fails to degrade women, both its owner and its ads is American Apparel, I’m never buying it. I walk by American Apparels all the time and I see a topless woman only wearing jeans, with her butt sticking out. What are they selling exactly?
- Rosemary C: Pretty much all Kay and Jared jewelry commercials bother me. The message they send out seems to be that if a man doesn’t buy his wife/girlfriend jewelry, he messed up big time. Not every woman wants jewelry as a gift.
Check out this page for more of the called-out products.
Finally, let’s use purchasing power to discourage sexist media images
Let’s keep it going! Continue sending the campaign information about the products you are not buying, as well as those that you are. With your suggestions they’ll put together a list of positive and negative products to help guide women’s purchases in 2012.
Thank you to everyone who has sent in descriptions and photos of products thus far. Collectively the campaign is raising awareness about the power of the consumer voice and what can be accomplished when we band together!