Women Empowerment from Thinking Like a Woman

Journalist, Author, Speaker

Cate Montana

High powered reporter Cate Montana had done it all, from 16 years in network TV to magazine journalism, when she realized that she had been liberated to compete like a man in a man’s world. Her wake-up call happened in an interview with a shaman from a South American tribe.
The shaman explained how men and women work consciously together in his tribe using their unique strengths. Men hunt, fish, cut down trees and provide, but nurturing women do the most important job (and no, it isn’t bearing children). The women tell them when to stop. Without that attribute, the men would level the forests and kill all the game. To balance the aggressive masculine competition, the tribe relies on the complement of feminine traits to sustain it into the future.
“Where are your women and why are they not telling your men to stop?” the shaman asked her. That was when Cate realized that everything we do today–and she had done in her career–is based on the masculine model. Not only did she realize how unsustainable that was, but she also realized that she didn’t know what it was like to behave like a woman.
Cate began a new journey to discover the feminine nature within her and how that empowered her to create better, more fulfilling work. The result is her memoir, Unearthing Venus: My Search for the Woman Within. Its compelling message is larger than the story of Cate’s self-realization; it provides guidance for every hard-hitting woman trying to have a successful career and compete in the corporate world.

Build Confidence By Valuing Female Strengths

Dr. Nancy and Cate discuss how the idea of the perfect woman and the media drive to create her is a masculine construct. Both men and women have been and are being sold a bill of goods that distracts us from our natural inclinations. We all have both masculine and feminine traits, but our culture has turned the masculine aggressiveness toward a quest for power, rather than protection.
Cate likes the Eastern model of thought better. It emphasizes wholeness and how the masculine (yang) tends to be protecting, single path oriented, intellectual, linear and goal-oriented, while the feminine (yin) tends to be nurturing, multi-dimensional, intuitive, other-oriented and accepting. However in today’s world, East and West have adopted the more aggressive model to retain their global influence or become a developed country, get richer and more powerful.  The shaman told Cate that this use of driving masculine nature is taking the whole world over a cliff.

 The Role of Women in Corporate Culture

“Women have 37.6% more managerial positions than men, but we are not enabled to create…what our own heart speaks,” says Cate. Even if a woman is a Vice President, if she talks about concern for the families who will be misplaced by a corporate takeover, she will be discounted as a bleeding-heart woman. The community-oriented, nurturing aspect of feminine qualities is not valued in most C-suites and liberated women leaders have had to adapt to be effective.
However, things are beginning to change. With the ideas of the “triple bottom line” some companies are beginning to adjust their priorities: people first, planet second and profit third. Dr. Nancy adds that it’s a matter of getting connected and supporting one another. With 85% of goods and services being purchased by women in the United States, woman can have a huge impact by working together. Cate seconds that opinion and says that if we buy with our hearts, we can change the world overnight.

More Insights from Cate Montana

To check out Cate’s book, watch an interview, get the free first chapter and more, click here:  Find out more about Cate, her work, blog, books and services on her website: And be sure to listen to more of this lively interview full of ideas about how we need to accept masculine and feminine qualities as human nature and what it critical to survive and thrive for generations to come.

Strategies for Personal and Professional Resilience

Martha JohnsonMartha Johnson could write the book on personal resilience and she has. It’s called On My Watch: Leadership, Innovation, and Personal Resilience. It includes more than her personal story of how she bounced back after the onslaught of the Congressional Hearings in April, 2012. It’s about how a creative leader carries out innovative strategies and the lessons she learned about how to lead and motivate employees in such a diverse organization as the GSA.

Personal Resilience Began at a Young Age

Martha credits her mother with teaching her to welcome change and be optimistic about it. Her mother instructed Martha and her sisters and brothers to rearrange their rooms before moving from house to house. It was fun for Martha and a way to exercise creative change. Another point of view that Martha learned from her family was the importance of arming yourself with education. Her mother and both grandmothers had college degrees, while neither of her grandfathers were college educated. Martha herself graduated from Yale School of Management with an MBA.

Other resources also came into play after she “hit the wall.” First came her network of friends, family and associates. Martha stresses that you must create these relationships well in advance of a crisis. Her support fell into three groups:

  1. The first group brought banana bread and sympathy.
  2. The next group was angry and she was comforted by the feeling that they wanted to fight for her.
  3. The third group called and e-mailed with messages of “buck up,” get on with it. It’s Washington.

They all helped her by reminding her who she is: a self-reliant woman with a 35-year career of executive management credentials in world-wide organizations, 2 commissions with the British government, 8 years with the Clinton Administration and 2 years with the Obama Administration.

However, Martha says, when you hit the wall, part of you is missing. That’s when it’s important to take action. She recommends that you try something creative. She says that women are incredibly creative, all of us are. She wrote a novel called, In Our Midst. This creative outlet has left her wanting to write more novels and pursue a larger writing career. To learn more, check out her blog at

Other Qualities that Promote Resilience

Martha notes the frequency and severity of the crises that occur today: the weather and the financial crisis for example. In her case, her low point was the two days that Congress literally screamed at her about something she was not directly in control of and really was only vaguely aware of. But as the Administrator of the GSA, she accepted responsibility for the employees’ actions. And in 2012 (an election year) she resigned to limit campaign fall out.

Dr. Nancy points out how women hide their strengths by not tooting their own horn. Martha agrees that we do trip over ourselves and get in our own way. She stresses the importance of being self-aware:

  • To know and take note of how we appear to others
  • How we sound
  • How we dress
  • What kind of impression we make.

Of course, the most important attribute is optimism. Martha says a manager is always optimistic: cheering on and motivating the employees, selling the mission, always recruiting and so on. But she is also personally optimistic and views her 2012 crisis as an opportunity for positive change.

Listen to hear more valuable tips and information in this conversation, like who are the most powerful women and how things are changing to help women make a positive impact the world.


Related Articles

Popularity of 50 Shades of Grey Does NOT Mean Women Want to Be Dominated.

Author of Iron Butterflies, Women Transforming Themselves and The WorldRecent media spin on the popularity of the novel “50 Shades of Grey” suggests that assertive and successful feminists want men to be rough and in charge, (e.g. Newsweek “The Fantasy Life of Working Women: Why Surrender is a Feminist Dream”). Accomplished woman scholar, Dr. Birute Regine disagrees.

She says that the book has all the elements of a good read that women like: It’s hot; it’s sexy; it’s an escape. But she finds what the media is doing in their buzz, suggesting that strong women REALLY want to be dominated in real life, is subversive toward women. The book’s success doesn’t mean women want to be dominated; it means women like sex and have erotic fantasies. Gasp!

Birute agrees that the story is about domination, but she compares it to “The Wizard of Oz,” where a strong dominant character discovers his vulnerability and is transformed as a result. The blogosphere is full of spirited debate about empowerment v. the objectification of women, but the point remains, the fact that women buy erotica, does not spell the failure of feminism.

Dr. Nancy and Birute discuss who defines the media and how women allow media images to define us. There are lots of ideas about how we fought during the Women’s Movement against objectification and how we seem today to be objectifying ourselves.

Besides writing her award winning book, Iron Butterflies: Women Transforming Themselves and the World Birute also launched Iron Butterfly Circles. Her goal is to help like-minded women connect and claim their feminine power. This requires rising above narrow media depictions of women’s limited roles and refusing to accept the way various societies throughout the world conspire against women leaders.

Listen to this lively conversation, then check out Birute’s I. B. Circles and her new book, Iron Butterflies Circles Interactive Guidebook for Leading in the New Era of Women to find out more about joining or starting your own circle.


The Magic of Living Your Life On Purpose

Storyteller, Author, Inspirational Speaker and TeacherWhen you look into the mirror, what do you see? Best-selling author, Bridget Cook saw love. Like many of us Bridget struggled to please others, overachieving without regard to the gifts she had to offer the world. On the brink of life or death, Bridget experienced the miracle of self-love and understood how discovering her humanness could transform her life. Her story appears with 37 others in a Chicken Soup anthology written with Lisa Nichols, called Living Proof: Celebrating the Gifts that Come Wrapped in Sandpaper.

Bridget talks about other transformational stories, such as the national best-selling Shattered Silence, the Untold Story of a Serial Killer’s Daughter, the Melissa G. Moore story. The common theme is how society limits us with expectations of who we should be. And how we allow this outside pressure to hold us back from awakening to the freedom and joy we feel when we live our life on purpose.

There are many more revelations in this intimate conversation. Dr. Nancy and Bridget share their experiences at the Genshai Mastery Retreat where Dr. Nancy first heard Bridget’s story and how Bridget’s work with gangs in Denver and others formed her belief that no one is broken. We are all whole and can awaken to being our own miracle.


Women Can Gain Power

Speaker and Author about Women, Power and Leadership

Gloria Feldt

Do you play down your assets and shy away from power? Gloria Feldt says that she did and she sees other women defer to men every day. She wrote, No Excuses: 9 Ways Women Can Change How We Think about Power—Tools for Leading an Unlimited Life. Her goal is to guide us into accepting leadership roles and using that power to achieve parity and make the world a better place.
Once a teen mom in rural Texas, Gloria Feldt later served for nine years as CEO of Planned Parenthood Federation of America. She was named one of America’s Top 200 Women Legends, Leaders and Trailblazers by “Vanity Fair Magazine.” She’s a commentator, speaker and author who speaks about women and leadership, politics, power, health and media.
Gloria says that women’s first mistake about power is thinking in terms of “power over” instead of “power to.” When women do take the reins, they increase the profits of the corporations they work for and legislate in ways that improve everyone’s quality of life. As women, we hold ourselves back by not defining ourselves before someone else defines us.
Don’t miss this eye-opening conversation! Dr. Nancy and Gloria cite authorities who say it will take women 500 years to reach parity in the corporate world if we do not change our ways, discuss why we need to embrace controversy to be heard and much more.
If there is something you’d like to change at your job, in your home or community, listen to the wisdom and ideas in this conversation. Open your mind to new ideas about power.


Women Gain Power with Communication

Communication Expert and Executive Coach

Lois Phillips, PhD

Dr. Lois Phillips says that silence is NOT golden. When women leaders speak with a public voice, they achieve a better quality of life for all. They change policy … and the world. What can you do with your voice?

In her book, Women Seen and Heard: Speaking in a Public Voice, Lois examines how women got the right to vote, earned civil rights and successfully challenged the establishment. Her passion is examining what separates great speakers from mediocre ones and how women communicate differently from men.

Women must establish credibility before audiences will listen, but how can we do that? Why must we learn to argue and listen to both sides? What strategies will help us achieve our life goals? Lois has the answers! If you want to make a difference in your community or embark on a successful career, you must communicate effectively.

Dr. Phillips has coached high executives and rank-and-file women. She shares life stories that show how women use their unique gifts to achieve their passion and purpose. Listen to this outstanding conversation and learn to excel through communication.


Women Philanthropists Change the World

Financial Journalist and Founder of Women's Giving Institute

Joanna Krotz

Author and social activist, Joanna Krotz reports that women business owners give a higher percentage of their income, more often than any other group. Joanna has written two books on philanthropy, Making Philanthropy Count: How Women Are Changing the World and The Guide to Intelligent Giving. She also founded Women’s Giving Institute, an organization committed to educating the donor in all of us.

Joanna says that women are new to philanthropic activities and hesitate to call themselves “philanthropists.” Instead, women say, “I like to give.” With the confidence that comes from acquiring and managing wealth, women are finally evolving into empowered philanthropists that are changing the world. These philanthropists are role models for other women, who are just beginning these missions themselves. However, the tens of millions of dollars that women give is under-reported and largely unrecognized.

Joanna is working on a national survey that records the dollars women give. If you know of one or are working toward this goal yourself, please contact us.

Learn more about it and hear other stories about how and why women share their time, treasure and talent to change the world in this informative conversation.


How to Help Women Win

Founder and editor of FA SO LA News

Shirley Osborne found the answer when a 14 year old girl said, “When every girl succeeds, every woman wins.” Adopting this powerful message as her personal mission statement, Shirley has dedicated her talents and energy to empowering girls and women by spreading knowledge about themselves and their possibilities in life. Her most ambitious effort is currently, FA SO LA News Magazine, which tells the news of women around the world.

Born and raised on the small island, Montserrat in the West Indies, Shirley had a limited view of the world. But she was fortunate to be raised to learn and become whatever she wanted. Educated at Simmons College in Boston, she learned social responsibility and a commitment to the empowerment of women.

Shirley took that information back to her island home and found that she liked mentoring young girls. She has continued that work in Arizona with many projects, including The Girls Education Project and now she is reaching out to women around the world. With FA SO LA, Shirley passes on her mother’s advice “to know” all you can. With knowledge, you can do anything.

Hear more inspiring words from Dr. Nancy and Shirley Osborn, two women who are working very hard to help other women.


Kathy LeMay Inspires Other Women to Help Change the World

Dr. Nancy: My own volunteer efforts lead me recently to hear a truly amazing woman speak about how each of us can help.
Kathy LeMayKathy LeMay uses her gifts to raise, not just money, but a global community to make the world a better place. She founded an organization called, Raising Change in 2005 to help others transform their relationship to social change. She is also chairwoman of the Board of World Pulse, a communication organization dedicated to broadcasting the global voice of women.

  • Kathy has been a global fundraiser for 15 years.
  • She has raised over 100 million dollars.
  • Her causes are in the areas of women’s human rights, hunger, poverty relief and movement building.

Now she has written a book, The Generosity Plan: Sharing Your Time, Treasure, and Talent to Shape the World.  I found it to be both inspiring and a guidebook to empower women to find their own change agents.

Teach Philanthropy To Children

N: Kathy, why you do what you’re doing today?
Kathy LeMay: I grew up in the oldest mill town in the United States. My mother raised my 2 sisters and me on a $6,000 salary for years and we got food banks and food stamps and I’m grateful for those public safety programs where they supported us. And we had very little and yet my mother always told us that compared to other people, we were very blessed and that we should be grateful for what we do have and resources we had access to. So she opened my eyes to the much larger world that was around me and to make sure that my sisters and I didn’t fall victim to anything, and that we felt powerful with who we were.
K: So as I moved forward I was mad about a lot of things that I saw that seemed wrong and unfair to me. And my mother said to me, “Okay, what are you going to do about it?” With her there was no way to just complain, you had to take an action. So it seemed to me activism was something you could do for free. You know, could you show up and stuff envelopes, and go to a rally and get involved in Democracy in the United States. And that’s what I did.

Making Money for a Cause

K: And after awhile I realized I could make some money for these initiatives. They were good ideas, but they had no money. So I started fundraising. And of course, when you start fundraising, it puts you across the table from people who have vastly more resources than you do. And I really had to learn how to navigate that — as someone who didn’t grow up with money I felt very intimidated.
K: So what I started to learn is the people sitting across from me cared as much as I did. They wanted to help as much as I did. And they didn’t know how to make a difference. And I started to realize that because I dedicated my life to causes about equality and fairness and justice, I was slowly becoming an expert about how to make these things happen. But I was actually a great asset and resource to these folks, who hadn’t been immersed in the same field that I had and wanted to learn from me. I found that every single one of us has something important to offer. We all matter to the conversation about making the world a better place and part of our work is finding out what those gifts are and then sharing them.

How to Find Your Own Generosity Plan

N: People really don’t know how to help. Your book, The Generosity Plan, really helps educate people. I’ve found if you give people the vision and the opportunity to give and ways they can give with time and talent, they usually rise to the occasion.

N: I don’t like the negativism of the term non-profit. I prefer to call them “social profit organizations.” Now, you had a role model in your mother. She gave you a vision as to how you could go out and change the world and challenged you to do it. I had the same kind of people in my life. It really became a kind of responsibility and expectation that we, in our family, did those things. Not everyone has that background.
K: Absolutely. I just recently met a woman who just recently graduated from college, who moved to the East Coast, who got a job, which is not a small thing, to make it to New York and find an apartment and a job, right?  And she said there’s got to be something more than this. And she sought me out and said she’s always known, “There’s a greater purpose for me. I’m supposed to be applying my heart, my smart go-getter attitude, to make a difference in someone’s life.” I have never met someone who can’t make a difference.

What Breaks Your Heart?

K: How do you spark in people that they can? I ask people, “What breaks your heart? What keeps you up at night? What gets you out of bed in the morning?” And then you really land on that.
N: I like to help people notice that in their lives, they’ve already been philanthropic. People think they’ve got to do something great, like the Nobel Peace Prize or something. But their random acts of kindness show they are a caring, giving person. Isn’t that really the first step to creating a philanthropic person?
K: Mother Teresa grew up in Eastern Europe and she heard about Calcutta and she didn’t know what to do and she went there and just helped one person. She didn’t go there with a great master plan. It broke her heart and she showed up. About the work, she said, “What we’re doing is just a drop in the ocean, but if that drop was not in the ocean, I think the ocean would be less because of that missing drop.”

Inspired By Mother Theresa

N: Yes, you can drop a pebble in the water and it ripples out.
K: People aren’t often invited to step up and change the world. And if you’re one of the people inviting someone, they will be shocked. But you just keep pushing. And if you’re being invited by someone, trust that the person inviting you sees something. They know what they’re doing. The advice, in particular, I give to women is, “Just slow and steady wins the race.” Take it a step at a time. Sure I’ll go to this first meeting or this event. Step back and ask, “What did I like about what I heard? What resonated with me? What made sense? Was there anything that didn’t click or didn’t’ make sense?  Who in the room seemed an interesting, thoughtful person who you could go to and ask, “You seem really involved in this. Tell me how you got there, how you got more involved.” Take some time to learn and explore.
K: The causes I personally care about are women’s human rights and animal rights. When you have a generosity plan, what really helps is to figure out what your deep values are. What are you passionate about? Then you know when to say yes and why, and how to say no without hurting someone’s feelings. Then you learn more and then your connection continues to grow. And then one day, someone looks at you and says, “You know you seem to know about this. Can I take you to lunch?” And then you get to pay it forward for the person who once did it for you.

How to Recruit New Members

N: Our best way of creating membership is to create a bit of ownership. If a woman brings another woman into it, just as a friend, just as an opportunity for them to come in and learn, it’s a soft sell. It’s not “you’ve gotta do this.” And I think that part of it… people also need to know if it’s the right time in their lives, ff they’re able to give time. If you’re a busy mother with children and you’re working you have to prioritize. If you’re going to volunteer, you’re going to take on a cause, but it has to fit into your life as well. I do know some people who unfortunately try to be all things to all people. And in my profession, we see a lot of burn out. You can tell when it’s time for them to leave, because they feel overwhelmed if you ask them to do one thing more. But you also know that the people who are the busiest get the most done and they are very good at it.
N: What are the questions that you ask people to inspire them to give?

How to Inspire Others to Give

K: I go back to their giving roots. A lot of times people think they’re just starting from point zero. I have rarely found this to be the case. “Did you grow up in a faith based tradition? Did you ever see your mom volunteer? And what’s quite amazing is the number of stories around, “You know, my mom used to help with blood drives or collect food. Or we did give checks to the church food baskets every week.”
K: So you find they did have a history of philanthropy, it just didn’t look like Bill Gates. I remember asking this woman once, “When did you start volunteering?” And she said, “Not until college.” And I asked, “So nothing in high school.” Because she was telling about her mom who seemed like a very giving person and I could just see that rubbing off on her. And she stopped and she said, “Kathy, I just remembered when I was 12 years old, I was a Candy Striper at a hospital.” And we went back to that and she talked about the patients and the people she was with and giving them magazines and taking the time to talk with people and feeling like, “When I just show up and listen, it really matters and makes a difference.”

Finding Your Passion

And when we were creating what she could do, what she was passionate about, she decided that she wanted to make sure that some of it was showing up and taking time to listen, because she now knows that’s one of her philanthropic gifts. And at 12 to be in a hospital and be with people who were very sick. And she’s older, so this was pre-Hospice and many were dying and she was still brave enough to go and be with them knowing that they may not be there the next day. And she began to realize, “I have a lot to offer. “ And that became the core and the heart of her generosity plan. And from there it just became, which folks, which organizations. But she really found that her giving roots ran deep.
K: I ask people to go back and remember. And they’ll say, oh I’ve been giving a long time, because when I was six, I did the UNICEF boxes. I asked for candy, but I also asked people to give me pennies, nickels and dimes….
N: Yeah, I didn’t know anybody who didn’t sell candy in high school or grade school, in Brownies or something.
K: Yeah and that’s not easy. You stand outside of a grocery store and ask people, “Will you buy this for a dollar?” And people reject you. You can learn to do it.

What Is The Right Amount To Give?

N: During the worst of times, people give more. It’s something they can control in their lives. I’ve seen that in my own fundraising; people tend to give during the hardest times.  But let’s talk about the amount, because that seems to be the kicker for people. That they don’t think they have enough money, or time and talent.
K: Yeah, I think that the money thing does throw us.  People don’t know how much to give. People think: What if I give too much and it’s more than I can handle in my budget? I don’t want to go back on my word. Or what if I get on a mailing list and get overwhelmed with requests. Or What if I start giving and then they want more? I don’t want to be rude, because I care, but it’s more than I can manage.

Fears About Giving

K: So I ask people not think about the dollar amount but instead to ask, what is the total percent of my total budget I can give to make a difference?  So you look at your whole pie and say, I give this much to shelter and heat and I give this much to food and I give this much to luxury and down time and nurturing me. What’s the percentage in your pie that you want giving to occupy that is a good starting point for me or reflects where I am. So that’s one.
K: How you can gauge that is look at what you gave last year and look at your percentage was. So I just worked with someone who said, “I want to be at 10%. It’s a tithing tradition in my family and how do I get there? We looked at last year’s tax returns, did a percentage and she was at 6.7. So that’s good. It won’t be that much work to get to 10.  I said you may not get there this year, You might have to go 8 or 9% this year, so you don’t overwhelm yourself. Don’t think, “How much money do I want to give away?” Think, “How much percentage do I want it to occupy in my budget?”

Advice on Asking for Donations

N: Most people hate to ask for money. But, if you believe in this and you care about this, it’s always easy to ask. I’ve done a lot of fundraising and I’ll continue to do a lot of fundraising. But I can ask, because I believe. I can ask because I care. I can ask because I’m committed. I’m not going to ask you to do any more than I do, because it is equal sacrifice. But I am going to ask you, because I believe in what I’m doing and I believe in my cause. I try to explain that to women when we’re talking about fundraising…most people if you’re truly committed and you truly, genuinely believe in what you’re doing…understand that and see your passion and they’ll give what they can.
K: Someone once said to me, “I can’t believe what you do for a living is ask for money.” And I said, “I can’t believe what you think I do for a living is ask for money.” I said, “In the multiple conversations I have with donors, talking about their financial gift occupies one to two percent of the conversation throughout the year. There’s so much more going on.”
K: But when I ask people who are afraid of fundraising, ”What’s your fear?” most people say, “It’s getting rejected.” And you have to realize that the odds are you’re going to get rejected. So walk in knowing that you’re going to get some “no’s.” It’s not personal. It’s not like you’ve just asked someone to pay your mortgage. And they said no. It’s not about you.

Matching Donors With Causes

There’s no shame in talking to people and saying: “I want to take you to lunch…and talk to you about this organization and how passionate I am. I don’t know if this group is going to be a match for you….or something you’re going to care about and might join me in, but I thought we could have a lunch to explore it. And if not, then at the end of a lunch, I appreciate so much the time to share with you and explore with you and learn about what you care about and, if yes, then we’ll go from there.” Just say to people, it’s either a match or it’s not and we’ll find out.
N: And you’re right, they can either say yes or no and you can be pleasantly surprised. But again, it’s about not taking it personally and seeing it as an opportunity to develop a relationship that someday may become more fruitful. It’s a contact that you make. They say sometimes it takes up to 5 contacts before people do anything. So it’s a matter of developing a relationship, because you get to tell your story and they get to tell theirs. And I think that’s the value and so important for all of us to try to understand why we do what we do.
N: I really applaud your efforts. One group I work with, Female Leaders in Philanthropy, is working very hard to put women in the workplace, so they have jobs and are able to care for themselves. Everyone can make a difference. Everyone can help in some level.
K: if people want to learn more about the book or how you can create a generosity plan, you can go to The good news is that we’re launching a new website this year and we’re going to be doing workshops where people can get together and talking about their plans with one another. Or you can get the book on Amazon and you can create a plan all on your own.

Create Your Own Giving Plan

N: And part of the proceeds go to your own plan as well; isn’t that right?
K: Exactly. I give out probably 30-50% of my income a year to organizations I care about and to close people in my life, who live in the United States, but who live below the federal poverty line, and I consider that a critical part of my philanthropy. And the company gives to organizations that we really feel embody our vision that there truly is enough for everyone. That no one needs to go without and that another world is possible. And we really support those organizations that are bold and brave and fierce in their work.
N: Yes, just get out there and make it a better world. Kathy, you speak it, you talk it and you are it, so that’s your extreme value.

Women Who Aren’t Kids Speak Out

Founder and Publisher of The Three Tomatoes

Cheryl Benton

Cheryl Benton created The Three Tomatoes e-newsletter to share information with a few women friends who weren’t kids any more. After 30 years living and breathing the New York City advertising business, Cheryl stepped away and started her own marketing firm, 747 Marketing. She realized that most marketing in NYC is directed at 20-somethings and size zeros. That leaves a lot of us out!
Feeling ignored and invisible, she wanted to speak to women like herself. What started as a little hobby acquired a life of its own and became an empowering force for women. is now a go-to lifestyle guide with events, contests and wonderful, practical information and lots of advertisements targeting chic, successful women. The site’s e-newsletter has thousands of friends. It’s lighthearted and fun to read, and whether or not you’re in New York, you’ll love this website.
Listen to Cheryl’s insightful views about how marketers are missing the mark in speaking to women and even more important, how to become a tomato yourself.



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